It’s still all about the experience, but this time with less emphasis on BROTHERRRRR.
For over 30 years,
EagleRider
EagleRider has long been the preferred choice for riders aiming to explore the open road without the obligation of actual motorcycle ownership. Since its inception, EagleRider has predominantly been linked with this experience.
Harley-Davidson
As it essentially established its business around Harley motorcycle rentals.
However, it appears that EagleRider is adapting to current trends and expanding beyond just Harley-Davidsons. They even provided us with an extensive and elaborate press release detailing their rebranding efforts. Interestingly enough, this move seems quite promising as the company diversifies into new areas.
adventure touring
and even
UTV
Adventures. Really cool, especially for those who want to broaden their experience with what the powersports industry provides.
When we dive into the details, the firm has recently launched a revamped appearance, updated branding, and an enhanced range of riding adventures.
EagleRider now covers Harleys, but it’s not limited to them exclusively anymore.
Much of this rebrand revolves around the new visual identity, which includes striking shades of Asphalt Black and Highway Yellow, coupled with an updated logo. However, it signifies much more than merely cosmetic changes; it represents a larger strategic direction.
The firm is enhancing its offerings with unique ride opportunities, broadened collaborations, and fresh additions to their rental lineup. Additionally, a grand Route 66 Centennial Celebration Tour is scheduled for 2026. As stated on EagleRider’s site, customers have access to 19 motorcycles—guess what? Not all of them are Harleys. You could opt for an ADV such as the
Yamaha Tenere 700
, and even a sophisticated neo-retro style like the
BMW R nineT
.
However, EagleRider isn’t limiting itself to just motorcycle rentals; they’re expanding their offerings with various exciting experiences. For instance, consider the “Conquer the Mojave” tour. It’s an off-road adventure using utility task vehicles (UTVs) that do not necessitate a motorcycle license. Now, families and groups can enjoy the excitement of the desert through luxurious Polaris and Yamaha side-by-side rides.
It’s introducing a wide range of new adventure tours to its collection.
The enjoyment has expanded beyond just the realm of two-wheelers as well.
For those seeking the perfect mix of on-road and off-road excitement, the Yamaha Mojave Desert Adventure returns in 2025, featuring visits to iconic locations such as Death Valley and the well-known Area 51 Alien Center.
EagleRider’s relaunch isn’t merely focused on aesthetics; it aims to provide additional opportunities for riding experiences. Honestly, I completely support this change. Whether you’re an experienced biker or a novice eager to explore the excitement of cruising through highways or trails, the firm is simplifying the process of transforming journeys into heart-pounding adventures.
Go Ahead and Hit the Trails
- Harley-Davidson Created a More Urban-Oriented Pan America and It Seems Like an Enjoyable Ride
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Note: Since direct translation isn’t applicable here due to the instruction focusing specifically on English texts from Malaysia, I’ll focus directly on providing a varied yet accurate paraphrase of your sentence.
Save The Date: BMW Motorrad Days Is Coming Back to the U.S.
Source:
EagleRider